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High Agricultural Communications 2

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Pre Requisites

None required. If taking the course as part of the Agricultural Communications Program of Study, Agriscience Foundations 1 should be taken first.

Description

Are GMOs good for you? How do you explain the difference between organic and all-natural to consumers? How does a small farm advertise to a local community? In Agricultural Communications 2, students are introduced to visual, verbal, and written techniques to communicate agricultural information to stakeholders. This course prepares students with specialized knowledge of agriculture and media as they learn to design and develop marketing materials, engage in the community, and address needs of agricultural producers and consumers in a moral and ethical way. Students write news stories, compose photographs, create publications, and develop audio and video press materials. They also practice presenting speeches and visual presentations, developing real-world skills that apply across career fields. Throughout the course, students explore opportunities and develop employability skills to prepare for a career in the agricultural communication field. This course provides elective credit and fulfills the Fine Art or CTE requirement for high school graduation.

Follow the link below for the Department of Education Career & Technical Education Curriculum Frameworks:

https://www.fldoe.org/academics/career-adult-edu/career-tech-edu/curriculum-frameworks/

Segment 1:

Module 01: Agricultural Communications

  • Communication Methods
  • Business of Agriculture
  • Media Messages
  • Careers in Agricultural Communications

Module 02: Fundamentals of Public Speaking

  • Preparing a Speech
  • Writing a Prepared Speech
  • Writing an Extemporaneous Speech
  • Visual Aids

Module 03: Visual Communications

  • Digital Photography
  • Photo Composition
  • Publication and Document Design
  • Elements of Graphic Design

Segment 2:

Module 04: Writing for Agriculture

  • News Media
  • News Writing Style Elements
  • Conducting Interviews
  • Composing News Stories

Module 05: Video and Audio Production

  • Production Process
  • Writing a Script
  • Video Sequence
  • Storyboard

Module 06: Business Communications

  • Career Success
  • Business Letters
  • Career Search
  • Résumés

Besides engaging students in challenging curriculum, the course guides students to reflect on their learning and evaluate their progress through a variety of assessments. Assessments can be in the form of practice lessons, multiple choice questions, writing assignments, projects, research papers, oral assessments, and discussions. This course will use the state-approved grading scale. Each course contains a mandatory final exam or culminating project that will be weighted at 20% of the student’s overall grade.***

***Proctored exams can be requested by FLVS at any time and for any reason in an effort to ensure academic integrity. When taking the exam to assess a student’s integrity, the exam must be passed with at least a 59.5% in order to earn credit for the course.