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High Hospitality and Tourism Marketing Management

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Description

In this honors-level course—the third and final in the hospitality and tourism program of study—you’ll learn about the marketing principles, social media strategies, and operational procedures that marketing professionals must know. You’ll learn about the sales and management techniques, industry regulations, and entrepreneurship skills necessary to succeed in the industry. Through a series of creative projects, you’ll also explore how the marketing department works alongside other departments to meet sales goals and ensure the company’s success. This course is a part of the Career and Technical Education programs, and students who wish to do so have additional study opportunities that may lead to the Social Media Strategist certification.

Follow the link below for the Department of Education Career & Technical Education Curriculum Frameworks:

https://www.fldoe.org/academics/career-adult-edu/career-tech-edu/curriculum-frameworks/

Segment 1:

Module 01: Be the Brand

  • Brand Identity
  • Target Markets
  • Social Media Marketing
  • Sustainable Practices

Module 02: Relate and Retain

  • Guest Services Strategies
  • Guest Surveys
  • Diversity and Communication
  • Resolving Conflict

Module 03: Behind the Burger

  • Guest Experience in the Restaurant
  • Working in the Kitchen
  • Restaurant Front of the House
  • Food Safety

Segment 2:

Module 04: Sell for Success

  • Motivation in Sales
  • Identifying Your Customer
  • Market Options
  • The Digital Traveler

Module 05: Produce a Profit

  • Business Structures
  • Finance
  • Budgets
  • Industry Regulations

Module 06: Stack the Skills

  • Ethics
  • Self-Evaluation
  • Career Growth Plans
  • Leadership Skills
  • Organizational Structures

Besides engaging students in challenging curriculum, the course guides students to reflect on their learning and evaluate their progress through a variety of assessments. Assessments can be in the form of practice lessons, multiple choice questions, writing assignments, projects, research papers, oral assessments, and discussions. This course will use the state-approved grading scale. Each course contains a mandatory final exam or culminating project that will be weighted at 20% of the student’s overall grade.***

***Proctored exams can be requested by FLVS at any time and for any reason in an effort to ensure academic integrity. When a proctored exam is administered to assess a student’s integrity, the student must pass the exam with at least a 59.5% to earn credit for the course.